What is a Business Plan and Why Do I Need One?

"A business plan precisely defines your business, identifies you goals and serves as you firm's resume. Its basic components include a current and performance balance sheet, an income statement and a cash flow analysis. It helps you allocateresources properly, handle unforeseen complications, and make the right decisions. Because it provides specific and organised information about your company and how you will repay borrowed money, a good business plan is a crucial part of any loan package.

Business Plan Outline

Introduction
* Give a detailed description of the business and its goals.
* Discuss the ownership of the business and the legal structure.
* List the skills and experience you bring to the business.
* Discuss the advantages you and your business have over your competitors.

Marketing
* Discuss the products/services offered.
* Identify the customer demand for your product/service.
* Identify your market, its size and locations.
* Explain how your product/service will be advertised and marketed.
* Explain the pricing strategy.

Financial Management
* Explain the source and amount of initial equity capital.
* Develop a monthly operating budget for the first year.
* Develop an expected return on investment, or ROI, and monthly cash flow for the first year.
* Provide projected income statements and balance sheets for a two-year period.
* Discuss your break-even point.
* Explain your personal balance sheet and method of compensation.
* Discuss who will maintain your accounting records and how they will be kept.
* Provide "what if" statements that address alternative approaches to any problem that may develop.

Operations
* Explain how the business will be managed on a day-to-day basis.
* Discuss hiring and personnel procedures.
* Discuss insurance, lease or rent agreements, and issues pertinent to your business.
* Account for the equipment necessary to produce your products or services.
* Account for production and delivery of products and services.

Concluding Statement
* Summarise your business goals and objectives and express your commitment to the success of your business.

Once you have completed your business plan, review it with a friend or business associate. When you feel comfortable with the content and structure, make an appointment to review and discuss it with your banker. The business plan is a flexible document that should change as your business grows.