Pre-Reading Activity

1. Can you think of advertisements that have had the most powerful effect on you and why?

2. Kraft Jacobs Suchard, Coca-Cola and McDonalds have already become part of our lives. Make a list of the different means these companies use to remind us of their presence on the Bulgarian market.

3. Language is obviously very important in adverts. Here is a short quiz for you. Can you explain the two meanings in the following slogans and guess what product or service they advertise.

'We'll give you sound advice'
'We offer you a good deal'
'Make a snap decision'
'Sea for yourself'


Can you think of some more?

Mail your answers to the class-mail list.