Activity 5

Work in groups. Find two advertisements for different brands of the same product. Use the following checklist to compare the two advertisements you have chosen.

What are the target markets for the two advertisements?

What benefits do the advertisements emphasise?

Compare the language used. Does it attract attention quickly? Is it humorous?

What technique is used in the text (or copy) of each advertisement: is it factual, does it contain a celebrity endorsement, is there no text at all? Is the price mentioned?

Comment on the artistic content of the advertisement?

Which advertisement do you think will sell the most products? Which is the most creative? Is there anything you would change in either of the ads? Present your findings in a short written composition.

Post your findings in a short written composition to the class mail list .