The project REGGAE sets as its main goal “to enhance public recognition of researchers and their role in society and to encourage young people in Bulgaria to embark on scientific career”. The project focuses as well on the need for increasing the number of researchers in Europe and to foster the interest of the society and the youth, in particular, to scientific work.

The following project objectives are defined:

• to disclose to the public the hidden sides of life and work of researchers, and show them as professionals and ordinary people;
• to raise the public awareness on the contribution of researchers to society, to its progress and development;
• to highlight the EU emphasis on its researchers and the opportunities for them in the large European labour market;
• to make science and the respective career attractive for young people.

The target audience of the project is on first place young people – children, teen-agers and students, and secondly – their parents and the public at large.